Gone for good
| Candy | First made | Made by | Discontinued |
|---|---|---|---|
| Bonkers | mid-1980s | Nabisco | Yes |
| Life Savers Holes | early 1990s | Life Savers | Yes |
| Marathon bar | 1973 | Mars | 1981 |
| Reggie! bar | 1978 | Curtiss Candy Company | 1981 |
| Nestle Alpine White | 1986 | Nestle | 1993 |
| PB Max | 1989 | Mars | 1994 |
| Butterfinger BB's | early 1990s | Nestle | 2006 |
| Hershey's Swoops | 2003 | Hershey | 2006 |
| Hershey's Kissables | 2005 | Hershey | 2009 |
| Wonka Bar | 1976 | Breaker Confections, Chicago (under the Willy Wonka name) | 2010 |
| Freshen Up gum | 1975 | American Chicle (Warner-Lambert) | 2019 |
| Fruit Stripe gum | 1960 | Beech-Nut ("Five Flavor Gum"), creator James Parker | 2024 |
Why candy gets discontinued
- Life Savers Holes: They came back in safer packaging about four months later, but were soon discontinued.
- Marathon bar: Britain's Cadbury Curly Wurly is the closest bar you can still buy.
- PB Max: A former Mars executive said it was dropped because the Mars family did not like peanut butter, despite about $50 million in sales.
- Butterfinger BB's: They were gone by 2006; Butterfinger said sales were too low.
- Wonka Bar: The US bar was dropped in January 2010 for poor sales.
Candy that came back
- Pop Rocks: back in 1986, made by Zeta Espacial S.A. of Barcelona (sold in the US by Pop Rocks Inc. of Atlanta).
- Bonomo Turkish Taffy: back in 2010, made by Bonomo's Turkish Taffy.
- Wonder Ball: back in 2016, made by Frankford Candy & Chocolate Company.
- Wacky Wafers: back in 2017, made by Leaf Brands.
- Beemans gum: back in 2019, made by Gerrit J. Verburg Co. (made in Morocco).
- Black Jack gum: back in 2019, made by Gerrit J. Verburg Co..
- Clark Bar: back in 2019, made by Boyer Candy Company, Altoona, Pennsylvania.
- Sky Bar: back in 2019, made by Sky Bar Confectionery Company.
- Mary Jane: back in 2020, made by Atkinson Candy Company.
- Necco Wafers: back in 2020, made by Spangler Candy Company, Bryan, Ohio.
- Sweethearts: back in 2020, made by Spangler Candy Company.
- Astro Pops: back on sale, made by Leaf Brands.
- Bar None: back on sale, made by Iconic Candy (revived).
- Candy Buttons: back on sale, made by Doscher's Candies, Cincinnati.
- Clark's Teaberry gum: back on sale, made by Iconic Candy, LLC of New Jersey.
More on candy that came back and what happened to Necco, the company whose closing took eight classics off shelves at once.
