First made1973
Made by thenMars
Made by nowDiscontinued (1981)
StatusDiscontinued
TypeCandy bars
What it is
An 8 inch braid of chewy caramel coated in chocolate, with a ruler printed on the wrapper.
The story
- 1973: first made by Mars.
- 1981: discontinued.
Fun facts
- Its slogan was "Lasts a good long time".
- Mars dropped it in 1981 because sales were too low.
- Britain's Cadbury Curly Wurly is the closest bar you can still buy.
Is Marathon bar still made?
No. Marathon bar was discontinued in 1981. You can't buy it new today. If you miss it, try Twin Bing and Whatchamacallit, which are still made.
If you like Marathon bar
- Wonka Bar (1976): Milk chocolate with little pieces of graham cracker.
- Twin Bing (1960s): Two round, cherry-flavored nougat centers covered in chopped peanuts and chocolate.
- Reggie! bar (1978): Chocolate, peanuts and caramel, named after Yankees slugger Reggie Jackson.
- Whatchamacallit (1978): Peanut-flavored crisp with a layer of caramel in a chocolate coating.
See every candy from the 1970s or all candy bars.
Frequently asked questions
When did Marathon bar come out?
Marathon bar was first made in 1973, by Mars.
Who makes Marathon bar now?
Nobody. Marathon bar was discontinued in 1981.
Is Marathon bar discontinued?
No. Marathon bar was discontinued in 1981. You can't buy it new today.
Questions and memories from readers
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Sources
Checked October 22, 2026. Marathon bar is a trademark of its owner; this page is not connected to the maker. How we check our facts.
