First made1989
Made by thenMars
Made by nowDiscontinued (1994)
StatusDiscontinued
TypeCandy bars
What it is
Creamy peanut butter on a square whole grain cookie, coated in milk chocolate.
The story
- 1989: first made by Mars. (Some sources say 1990.)
- 1994: discontinued.
Fun facts
- A former Mars executive said it was dropped because the Mars family did not like peanut butter, despite about $50 million in sales.
- Ads insisted "PB" just meant peanut butter.
Is PB Max still made?
No. PB Max was discontinued in 1994. You can't buy it new today. If you miss it, try Bar None and Whatchamacallit, which are still made.
If you like PB Max
- Bar None (1987): Chocolate wafers with chocolate cream and crushed peanuts in milk chocolate.
- Nestle Alpine White (1986): A white chocolate bar dotted with almonds.
- Reggie! bar (1978): Chocolate, peanuts and caramel, named after Yankees slugger Reggie Jackson.
- Whatchamacallit (1978): Peanut-flavored crisp with a layer of caramel in a chocolate coating.
See every candy from the 1980s or all candy bars.
Frequently asked questions
When did PB Max come out?
PB Max was first made in 1989, by Mars.
Who makes PB Max now?
Nobody. PB Max was discontinued in 1994.
Is PB Max discontinued?
No. PB Max was discontinued in 1994. You can't buy it new today.
Questions and memories from readers
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Sources
Checked October 22, 2026. PB Max is a trademark of its owner; this page is not connected to the maker. How we check our facts.
