First made1978
Made by thenCurtiss Candy Company
Made by nowDiscontinued (1981)
StatusDiscontinued
TypeCandy bars
What it is
Chocolate, peanuts and caramel, named after Yankees slugger Reggie Jackson.
The story
- 1978: first made by Curtiss Candy Company. (On sale by April 1978.)
- 1981: discontinued.
Fun facts
- On opening day, 13 April 1978, Yankee Stadium gave away thousands of bars. Jackson homered in his first at-bat and fans threw them onto the field, delaying the game five minutes.
- Discontinued in 1981; it briefly came back in the 1990s.
Is Reggie! bar still made?
No. Reggie! bar was discontinued in 1981. You can't buy it new today. If you miss it, try Whatchamacallit, which are still made.
If you like Reggie! bar
- Whatchamacallit (1978): Peanut-flavored crisp with a layer of caramel in a chocolate coating.
- Wonka Bar (1976): Milk chocolate with little pieces of graham cracker.
- Marathon bar (1973): An 8 inch braid of chewy caramel coated in chocolate, with a ruler printed on the wrapper.
- Nestle Alpine White (1986): A white chocolate bar dotted with almonds.
See every candy from the 1970s or all candy bars.
Frequently asked questions
When did Reggie! bar come out?
Reggie! bar was first made in 1978, by Curtiss Candy Company.
Who makes Reggie! bar now?
Nobody. Reggie! bar was discontinued in 1981.
Is Reggie! bar discontinued?
No. Reggie! bar was discontinued in 1981. You can't buy it new today.
Questions and memories from readers
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Sources
Checked October 22, 2026. Reggie! bar is a trademark of its owner; this page is not connected to the maker. How we check our facts.
