First made1929
Made by thenYoung & Smylie (founded 1845)
Made by nowThe Hershey Company (Y&S Candies)
StatusStill made
TypeChewy candy and taffy
What it is
Twisted, chewy ropes, mostly strawberry. Only the black ones contain real licorice extract.
The story
- 1929: first made by Young & Smylie (founded 1845).
- 1977: Hershey takes over.
Fun facts
- Strawberry makes up 70% of Twizzlers made each year.
- Pull 'n' Peel arrived in 1994.
Are Twizzlers still made?
Yes. Twizzlers are still made, by The Hershey Company (Y&S Candies). Look for it at candy shops that stock old-fashioned candy, or search for Twizzlers on Amazon.
If you like Twizzlers
- Red Vines (1920s): Soft red twists with a raspberry-like flavor and no licorice root.
- Squirrel Nut Zippers (mid-1920s): Small, soft vanilla caramels packed with peanuts.
- Bit-O-Honey (1924): Honey-flavored taffy with bits of almond.
- Sugar Babies (1935): Bite-size, candy-coated milk caramels.
See every candy from the 1920s or all chewy candy and taffy.
Frequently asked questions
When did Twizzlers come out?
Twizzlers were first made in 1929, by Young & Smylie (founded 1845).
Who makes Twizzlers now?
The Hershey Company (Y&S Candies).
Are Twizzlers discontinued?
No. Twizzlers are still made by The Hershey Company (Y&S Candies).
Questions and memories from readers
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Sources
Checked October 22, 2026. Twizzlers is a trademark of its owner; this page is not connected to the maker. How we check our facts.
