First made1979
Made by thenWrigley
Made by nowWrigley (Mars)
StatusStill made
TypeChewing gum
What it is
A soft bubble gum made to be less sticky, so a popped bubble peels off your face more easily.
The story
- 1979: first made by Wrigley.
Fun facts
- The name comes from "hubba hubba", a World War II expression of approval.
- Early TV ads starred "the Gumfighter" in a Wild West town.
Is Hubba Bubba still made?
Yes. Hubba Bubba is still made, by Wrigley (Mars). Look for it at candy shops that stock old-fashioned candy, or search for Hubba Bubba on Amazon.
If you like Hubba Bubba
- Big League Chew (1980): Shredded bubble gum in a pouch, made to look like chewing tobacco.
- Bubble Yum (1976): A soft, easy-to-chew bubble gum in chunky pieces.
- Freshen Up gum (1975): Square gum with a liquid center that squirts when you bite.
- Bubble Tape (1988): Six feet of bubble gum rolled up in a round plastic case about the size of a hockey puck.
See every candy from the 1970s or all chewing gum.
Frequently asked questions
When did Hubba Bubba come out?
Hubba Bubba was first made in 1979, by Wrigley.
Who makes Hubba Bubba now?
Wrigley (Mars).
Is Hubba Bubba discontinued?
No. Hubba Bubba is still made by Wrigley (Mars).
Questions and memories from readers
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Sources
Checked October 22, 2026. Hubba Bubba is a trademark of its owner; this page is not connected to the maker. How we check our facts.
