First made1976
Made by thenLife Savers
Made by nowThe Hershey Company
StatusStill made
TypeChewing gum
What it is
A soft, easy-to-chew bubble gum in chunky pieces.
The story
- 1976: first made by Life Savers.
- 1981: Nabisco takes over.
- 2000: Hershey takes over.
Fun facts
- Test-marketed in the West in 1974 and sold nationwide from 1976.
- In 1977 a rumor said its softness came from spider eggs. Life Savers took out full-page newspaper ads to deny it.
Is Bubble Yum still made?
Yes. Bubble Yum is still made, by The Hershey Company. Look for it at candy shops that stock old-fashioned candy, or search for Bubble Yum on Amazon.
If you like Bubble Yum
- Freshen Up gum (1975): Square gum with a liquid center that squirts when you bite.
- Hubba Bubba (1979): A soft bubble gum made to be less sticky, so a popped bubble peels off your face more easily.
- Big League Chew (1980): Shredded bubble gum in a pouch, made to look like chewing tobacco.
- Razzles (1966): A candy that turns into gum as you chew it.
See every candy from the 1970s or all chewing gum.
Frequently asked questions
When did Bubble Yum come out?
Bubble Yum was first made in 1976, by Life Savers.
Who makes Bubble Yum now?
The Hershey Company.
Is Bubble Yum discontinued?
No. Bubble Yum is still made by The Hershey Company.
Questions and memories from readers
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Sources
Checked October 22, 2026. Bubble Yum is a trademark of its owner; this page is not connected to the maker. How we check our facts.
