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Chewing gum · 1960s

Razzles

A candy that turns into gum as you chew it. First made in 1966 by Fleer.

Still made 1966

RazzlesSINCE1966STILL MADE
Our illustration, not the real wrapper.
First made1966
Made by thenFleer
Made by nowTootsie Roll Industries
StatusStill made
TypeChewing gum

What it is

A candy that turns into gum as you chew it.

The story

  • 1966: first made by Fleer.

Fun facts

  • The 1966 jingle said: first it's a candy, then it's a gum.
  • The name comes from "Razzleberry", a flavor that was planned but never sold.

Are Razzles still made?

Yes. Razzles are still made, by Tootsie Roll Industries. Look for it at candy shops that stock old-fashioned candy, or search for Razzles on Amazon.

If you like Razzles

  • Fruit Stripe gum (1960): Striped fruit gum in a zebra-print pack, famous for a burst of flavor that fades fast.
  • Freshen Up gum (1975): Square gum with a liquid center that squirts when you bite.
  • Bubble Yum (1976): A soft, easy-to-chew bubble gum in chunky pieces.
  • Hubba Bubba (1979): A soft bubble gum made to be less sticky, so a popped bubble peels off your face more easily.

See every candy from the 1960s or all chewing gum.

Frequently asked questions

When did Razzles come out?

Razzles were first made in 1966, by Fleer.

Who makes Razzles now?

Tootsie Roll Industries.

Are Razzles discontinued?

No. Razzles are still made by Tootsie Roll Industries.

Questions and memories from readers

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Sources

Checked October 22, 2026. Razzles is a trademark of its owner; this page is not connected to the maker. How we check our facts.

More candy from the same years