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Candy bars · 1960s

100 Grand

Chewy caramel and crisped rice in milk chocolate. First made in 1964 by Nestle (first sold as the "$100,000 Candy Bar").

Still made 1964

By Original Candy House editors · Updated · How we check our facts

100 GrandSINCE1964STILL MADE
Our illustration, not the real wrapper.
First made1964
Made by thenNestle (first sold as the "$100,000 Candy Bar")
Made by nowFerrero
StatusStill made
TypeCandy bars

What it is

Chewy caramel and crisped rice in milk chocolate.

The story

  • 1964: first made by Nestle (first sold as the "$100,000 Candy Bar").
  • 2018: Ferrero bought Nestle's US candy brands.

Fun facts

  • Its first name was the $100,000 Candy Bar.
  • Radio stations have pranked listeners by giving away "100 Grand" and handing over a candy bar.

Is 100 Grand still made?

Yes. 100 Grand is still made, by Ferrero. Look for it at candy shops that stock old-fashioned candy, or search for 100 Grand on Amazon.

If you like 100 Grand

  • Twin Bing (1960s): Two round, cherry-flavored nougat centers covered in chopped peanuts and chocolate.
  • Marathon bar (1973): An 8 inch braid of chewy caramel coated in chocolate, with a ruler printed on the wrapper.
  • Wonka Bar (1976): Milk chocolate with little pieces of graham cracker.
  • Reggie! bar (1978): Chocolate, peanuts and caramel, named after Yankees slugger Reggie Jackson.

See every candy from the 1960s or all candy bars.

Frequently asked questions

When did 100 Grand come out?

100 Grand was first made in 1964, by Nestle (first sold as the "$100,000 Candy Bar").

Who makes 100 Grand now?

Ferrero.

Is 100 Grand discontinued?

No. 100 Grand is still made by Ferrero.

Questions and memories from readers

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Ask a question

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Sources

Checked October 22, 2026. 100 Grand is a trademark of its owner; this page is not connected to the maker. How we check our facts.

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