First made1970s
Made by thenKathryn Beich Candies, Bloomington, Illinois
Made by nowFerrara Candy Company (Ferrero)
StatusStill made
TypeChewy candy and taffy
What it is
Soft, stretchy fruit taffy with a joke printed on every wrapper. Banana is the cult favorite.
The story
- 1970s: first made by Kathryn Beich Candies, Bloomington, Illinois.
- 1984: Nestle takes over.
- 2018: Ferrero takes over.
Fun facts
- It was first sold as "Beich's Caramels", even though it was fruit taffy.
- A 2022 joke contest drew 6,500 entries and the best 101 went on wrappers.
Is Laffy Taffy still made?
Yes. Laffy Taffy is still made, by Ferrara Candy Company (Ferrero). Look for it at candy shops that stock old-fashioned candy, or search for Laffy Taffy on Amazon.
If you like Laffy Taffy
- Starburst (1968): Square, juicy fruit chews in strawberry, cherry, orange and lemon.
- Bonkers (mid-1980s): Chewy rectangles with a tangy fruit filling.
- Now and Later (1962): Hard little squares of fruit taffy that soften as you chew, wrapped in bright paper.
- Big Hunk (1950s): A long, flat bar of chewy honey nougat packed with roasted peanuts.
See every candy from the 1970s or all chewy candy and taffy.
Frequently asked questions
When did Laffy Taffy come out?
Laffy Taffy was first made in the 1970s, by Kathryn Beich Candies, Bloomington, Illinois.
Who makes Laffy Taffy now?
Ferrara Candy Company (Ferrero).
Is Laffy Taffy discontinued?
No. Laffy Taffy is still made by Ferrara Candy Company (Ferrero).
Questions and memories from readers
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Sources
Checked October 22, 2026. Laffy Taffy is a trademark of its owner; this page is not connected to the maker. How we check our facts.
