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Candy bars · 1910s

Goo Goo Cluster

A round cluster of marshmallow, nougat, caramel and roasted peanuts in milk chocolate. First made in 1912 by Howell Campbell, Standard Candy Company, Nashville, Tennessee.

Still made 1912

By Original Candy House editors · Updated · How we check our facts

Goo Goo ClusterSINCE1912STILL MADE
Our illustration, not the real wrapper.
First made1912
Made by thenHowell Campbell, Standard Candy Company, Nashville, Tennessee
Made by nowStandard Candy Company
StatusStill made
TypeCandy bars

What it is

A round cluster of marshmallow, nougat, caramel and roasted peanuts in milk chocolate.

The story

  • 1912: first made by Howell Campbell, Standard Candy Company, Nashville, Tennessee.

Fun facts

  • Often called the first combination candy bar (1912).
  • The name is thought to copy a baby's first sounds.
  • Standard Candy was a long-time sponsor of the Grand Ole Opry, which began in 1925.

Is Goo Goo Cluster still made?

Yes. Goo Goo Cluster is still made, by Standard Candy Company. Look for it at candy shops that stock old-fashioned candy, or search for Goo Goo Cluster on Amazon.

If you like Goo Goo Cluster

  • Clark Bar (1917): A crispy peanut butter and spun taffy center coated in milk chocolate.
  • Cherry Mash (1918): A soft cherry center with bits of maraschino cherry, covered in chopped roasted peanuts and chocolate.
  • Idaho Spud (1918): A potato-shaped bar: cocoa marshmallow center, chocolate coating and coconut flakes.
  • Baby Ruth (1920): Peanuts, caramel and chocolate-flavored nougat in a chocolate coating.

See every candy from the 1910s or all candy bars.

Frequently asked questions

When did Goo Goo Cluster come out?

Goo Goo Cluster was first made in 1912, by Howell Campbell, Standard Candy Company, Nashville, Tennessee.

Who makes Goo Goo Cluster now?

Standard Candy Company.

Is Goo Goo Cluster discontinued?

No. Goo Goo Cluster is still made by Standard Candy Company.

Questions and memories from readers

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Sources

Checked October 22, 2026. Goo Goo Cluster is a trademark of its owner; this page is not connected to the maker. How we check our facts.

More candy from the same years

1912Bonomo Turkish Taffy Back on sale 1918Cherry Mash Still made 1917Clark Bar Back on sale around 1914Clove gum Hard to find 1918Idaho Spud Still made 1914Mary Jane Back on sale