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Chocolate candies · 1930s

Rolo

Little cone-shaped chocolates with a soft caramel center, sold in a roll. First made in 1937 by Mackintosh's, Norwich, England.

Still made 1937

By Original Candy House editors · Updated · How we check our facts

RoloSINCE1937STILL MADE
Our illustration, not the real wrapper.
First made1937
Made by thenMackintosh's, Norwich, England
Made by nowHershey in the US (under license) and Nestle in the UK
StatusStill made
TypeChocolate candies

What it is

Little cone-shaped chocolates with a soft caramel center, sold in a roll.

The story

  • 1937: first made by Mackintosh's, Norwich, England.
  • 1956: Necco licensed it for the US.
  • 1969: Hershey took over the US license.

Fun facts

  • British ads asked "Do you love anyone enough to give them your last Rolo?" from 1980 to 2003.
  • Necco made the first American Rolos in 1956.

Is Rolo still made?

Yes. Rolo is still made, by Hershey in the US (under license) and Nestle in the UK. Look for it at candy shops that stock old-fashioned candy, or search for Rolo on Amazon.

If you like Rolo

  • Mallo Cup (after 1936): A milk chocolate cup filled with whipped coconut marshmallow cream.
  • York Peppermint Pattie (1940): A soft, cool peppermint center in dark chocolate.
  • Valomilk (1931): A milk chocolate cup filled with runny marshmallow cream.
  • Milk Duds (1928): Lumpy chocolate-coated caramel bites, sold in the famous movie box.

See every candy from the 1930s or all chocolate candies.

Frequently asked questions

When did Rolo come out?

Rolo was first made in 1937, by Mackintosh's, Norwich, England.

Who makes Rolo now?

Hershey in the US (under license) and Nestle in the UK.

Is Rolo discontinued?

No. Rolo is still made by Hershey in the US (under license) and Nestle in the UK.

Questions and memories from readers

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Sources

Checked October 22, 2026. Rolo is a trademark of its owner; this page is not connected to the maker. How we check our facts.

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