First made1936
Made by thenLuden's Inc., Reading, Pennsylvania
Made by nowThe Hershey Company
StatusStill made
TypeCandy bars
What it is
Crunchy peanut butter layers coated in milk chocolate. It used to have almonds on top.
The story
- 1936: first made by Luden's Inc., Reading, Pennsylvania.
- 1986: Hershey bought the Luden's brands.
Fun facts
- The almonds were dropped in the 1990s to save money.
- It has not been advertised since 1993.
Is 5th Avenue still made?
Yes. 5th Avenue is still made, by The Hershey Company. Look for it at candy shops that stock old-fashioned candy, or search for 5th Avenue on Amazon.
If you like 5th Avenue
- Chunky (late 1930s): A thick square of milk chocolate with peanuts and raisins, shaped like a flat-topped pyramid.
- Krackel (1938): Milk chocolate with crisped rice.
- Sky Bar (1938): A milk chocolate bar in four sections, each with a different center: caramel, vanilla, peanut and fudge.
- 3 Musketeers (1932): Fluffy whipped chocolate nougat in milk chocolate.
See every candy from the 1930s or all candy bars.
Frequently asked questions
When did 5th Avenue come out?
5th Avenue was first made in 1936, by Luden's Inc., Reading, Pennsylvania.
Who makes 5th Avenue now?
The Hershey Company.
Is 5th Avenue discontinued?
No. 5th Avenue is still made by The Hershey Company.
Questions and memories from readers
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Sources
Checked October 22, 2026. 5th Avenue is a trademark of its owner; this page is not connected to the maker. How we check our facts.
