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Candy bars · 1930s

Krackel

Milk chocolate with crisped rice. First made in 1938 by The Hershey Company.

Hard to find 1938

By Original Candy House editors · Updated · How we check our facts

KrackelSINCE1938HARD TO FIND
Our illustration, not the real wrapper.
First made1938
Made by thenThe Hershey Company
Made by nowThe Hershey Company
StatusHard to find
TypeCandy bars

What it is

Milk chocolate with crisped rice.

The story

  • 1938: first made by The Hershey Company.

Fun facts

  • Launched on 14 September 1938 with almonds; peanuts came in 1939 and crisped rice replaced both in 1941.
  • From 1997 to 2014 you could only get it in Hershey's Miniatures.
  • The full-size bar came back in 2014 and later went away again.

Is Krackel still made?

Sort of. Krackel is still made, but hard to find. Maker today: The Hershey Company. Look for it at candy shops that stock old-fashioned candy, or search for Krackel on Amazon.

If you like Krackel

  • Sky Bar (1938): A milk chocolate bar in four sections, each with a different center: caramel, vanilla, peanut and fudge.
  • Chunky (late 1930s): A thick square of milk chocolate with peanuts and raisins, shaped like a flat-topped pyramid.
  • 5th Avenue (1936): Crunchy peanut butter layers coated in milk chocolate.
  • 3 Musketeers (1932): Fluffy whipped chocolate nougat in milk chocolate.

See every candy from the 1930s or all candy bars.

Frequently asked questions

When did Krackel come out?

Krackel was first made in 1938, by The Hershey Company.

Who makes Krackel now?

The Hershey Company.

Is Krackel discontinued?

Sort of. Krackel is still made, but hard to find. Maker today: The Hershey Company.

Questions and memories from readers

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Sources

Checked October 22, 2026. Krackel is a trademark of its owner; this page is not connected to the maker. How we check our facts.

More candy from the same years

19323 Musketeers Still made 19365th Avenue Still made late 1930sChunky Still made after 1936Mallo Cup Still made 1932PayDay Still made 1930sRed Hots Still made