What it is
Rolls of small, chalky, tangy tablets in six pastel colors.
The story
- 1949: first made by Edward Dee, Ce De Candy, Bloomfield, New Jersey.
Fun facts
- The company makes more than 2.5 billion rolls a year.
- In Canada they are sold as Rockets so nobody mixes them up with Nestle's chocolate Smarties.
- Ce De Candy became the Smarties Candy Company in 2011.
Are Smarties still made?
Yes. Smarties are still made, by Smarties Candy Company (Union, New Jersey and Newmarket, Ontario). Look for it at candy shops that stock old-fashioned candy, or search for Smarties on Amazon.
If you like Smarties
- Jolly Rancher (1949): Hard, glassy, intensely fruity candies.
- Atomic Fireball (1954): A big, hard, fiery cinnamon jawbreaker.
- Lemonhead (1962): Round lemon candy with a sweet coating, a sour layer and a hard center.
- SweeTarts (1962): Sweet and sour pressed tablets.
See every candy from the 1940s or all hard and tangy candy.
Frequently asked questions
When did Smarties come out?
Smarties were first made in 1949, by Edward Dee, Ce De Candy, Bloomfield, New Jersey.
Who makes Smarties now?
Smarties Candy Company (Union, New Jersey and Newmarket, Ontario).
Are Smarties discontinued?
No. Smarties are still made by Smarties Candy Company (Union, New Jersey and Newmarket, Ontario).
Questions and memories from readers
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Sources
Checked October 22, 2026. Smarties is a trademark of its owner; this page is not connected to the maker. How we check our facts.
