What it is
Little capsules of black licorice in a pink and white candy shell.
The story
- 1893: first made by Quaker City Chocolate & Confectionery Company, Philadelphia.
- 1973: Warner-Lambert takes over.
- 1982: Leaf Candy Company takes over.
Fun facts
- Called the oldest continuously made American candy brand.
- Choo-Choo Charlie, a boy playing train engineer, starred in its TV ads from around 1950.
Is Good & Plenty still made?
Yes. Good & Plenty is still made, by The Hershey Company, under license. Look for it at candy shops that stock old-fashioned candy, or search for Good & Plenty on Amazon.
If you like Good & Plenty
- Tootsie Roll (1907): A chewy chocolate candy somewhere between a caramel and a taffy.
- Bonomo Turkish Taffy (1912): A flat, chewy taffy bar.
- Mary Jane (1914): Old-fashioned peanut butter and molasses taffy in a yellow wrapper with a red stripe.
- Abba-Zaba (1922): A chewy taffy bar with a peanut butter center, in a yellow and black checkerboard wrapper.
See every candy from the Before 1900 or all chewy candy and taffy.
Frequently asked questions
When did Good & Plenty come out?
Good & Plenty was first made in 1893, by Quaker City Chocolate & Confectionery Company, Philadelphia.
Who makes Good & Plenty now?
The Hershey Company, under license.
Is Good & Plenty discontinued?
No. Good & Plenty is still made by The Hershey Company, under license.
Questions and memories from readers
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Sources
Checked October 22, 2026. Good & Plenty is a trademark of its owner; this page is not connected to the maker. How we check our facts.